Event Management, whether a large-scale undertaking or a simple pitch in a shopping
centre, requires excellent communication, organisation and commercial awareness.
Failure in these areas could result in the promotion not returning the investment
projected at the inception stage, or, even worse, could result in your brand being
Richard began his career in Events Management while still at university, becoming
President of the Students Union and organising everything from Freshers Week to Sports
This diverse range of responsibilities, representing a diverse range of individuals,
allowed Richard to gain considerable and valuable Event experience before even completing
A more unusual type of management was the setting up and running of an event in conjunction
with Siemens employees who had recently been told they were being made redundant.
Working and delivering the client proposition towards a group who were generally
hostile and sceptical required the ability to react with tact and guile towards a
wide range of queries.
Richard has also undertaken a huge range of mainstream Event Management. Examples
of this include setting up and operating advertising stands in key locations for
international brands such as Becks and Coca-Cola.
Making consumer observations, recording data and creating a direct dialogue with
the customer to facilitate product sales and drive brand awareness are critical components
of this form of advertising and are all areas in which Richard has vast and varied
Richard is comfortable addressing groups of consumers as oppose to individuals, highlighted
by numerous events in which encouraging sales via product demonstrations in retail
outlets, on stage or in high foot traffic public areas has been the core focus of
An additional area in which Richard has Event Management experience is modelling.
Combining skills allowed Richard to promote new fashion ranges on the Catwalk from
major brands such as Nike and Fila whilst simultaneously managing the fashion show
and interacting with customers.
Richard is happy to take a brief from clients in any form, from a traditional written
brief to story boards or mood boards. The flexibility and experience of Richard ensures
that your brand will be brought to life and projected in the required manner with
assurance and confidence.